Content Strategy is important for social media success

Content strategy is important to social media because it helps the strategist gain greater control over breaking through the millions of content being uploaded on the web daily.

If you want people to pay attention, its good practice to re-imagined content as opposed to recycling it (Chapman).

On the other hand, there are other strategies that one can take in the absence of re-imagined content.

Curating and recycling content can take the shape of citing and providing a link to the original source and make for good content strategy (Thompson).


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