Small Business owners, web entrepreneurs, and independent artists are the ones that need the most direction on how to engage their audience with social media (SM).
To begin with, small businesses often don’t have the budget to hire a full-time social media guy and they shouldn’t have to.
Achieving social media prominence for small business owners and artists is not only fun but easier than entrepreneurs know.
There is a lot that small business owners can do to promote their product— Restaurant, beauty salons services and independent artists alike.
Bill Mickey in his blog post, “Using Social Media to Drive Event Engagement” highlights ways that The American Society of Association Executives, (ASAE) engage with its audience. The Association has come up with a transparent oversight of its SM marketing engagement with its constituents/members.
Mickey reports that the association partners with its members, “paying close attention to how their community uses each ” (p.1).
The association finds researching how its members use the different SM tools, it learns about participating and behaving like a community member.
The association’s adaption/adoption, “then gradually increased its involvement and influence” (p. 1).
This is good advice for any company or individual interested in planning an event.
It is also useful for e-commerce participants: Brooklyn’s restaurant owners, beauty salons services and independent artists to learn how to target the correct fan base and incorporate what they do naturally into their daily SM routine.
Think Like a Rock Star 3rd of 10 must read start up and entrepreneur ebooks review of Mark Collier’s book, “Think Like a Rock Star,” Geoff in his review of Collier’s book recommends “Think Like a Rock Star.”
Geoff highlights Collier brand loyalty to brand advocates. These are people who promote growth through the spread of word of mouth. Collier attributes rock stars’ success with their attention to this group.
Small businesses can learn from successful artists and big corporations by focusing on what the customer is interesting in according to senior social media manager, Derek Overbey at Vertical Response., “focus on what makes your brand unique and tell a story” (p.1)
By this Overbey suggests several things that small business can do to participate in the Social Media Marketing engagement:
- Produce video content, “focus on your employee to bring the personally of the company to the forefront.”
- Use smart phones to capture photos of the moments & tell stores with these photos.
- Take pictures of people enjoying their products, services or meals.
- Take pictures of work in action such as the chef cooking, fresh produce delivery, finished drink at the bar.
- Create a 6-second video on Vine of a walk through of your restaurant, show what the Halloween decorations look lie in the office.
- Shoot a video of an employee unpacking, trying on new fall fashions, or your store layout and post it on various social media platform.
Small Business owners, web entrepreneurs, and independent artists are the ones that need the most direction on how to engage their audience with social media.
Brooklyn’s Social Media Marketing firm is here to help you.